FOR IMMEDIATE RELEASE
Media Contact:
Brandon Short
[email protected]
(949) 365-5752

MX Sports Announces International TV Package

2009 Lucas Oil AMA Pro Motocross Championship Will Reach Hundreds of Millions Across The Globe

Morgantown, W.V. (March 13, 2009) - After announcing the strongest domestic television package in the history of motocross, MX Sports and Alli, the Alliance of Action Sports, are proud to announce an equally compelling international television package for the 2009 Lucas Oil AMA Pro Motocross Championship.

In partnership with Kneip Media Agentur, an international broadcast and television agent, as well as global networks Motors TV, Nuvolari, FOX Australia, ESPN Brazil, and Greenlight TV, the 2009 racing series will reach far beyond American borders and directly into households and television sets on 6 continents, 80 countries and over 430 million possible homes.

"Making our series accessible to our international fans was a priority for MX Sports. We want motocross enthusiasts all over the world to have access to our programming and racing action" said Nick McCabe, who heads Commercial Development for MX Sports. ‚ "With our world class athletes, sponsors and tracks, we can now deliver a truly global package."

"It is very good that my family can watch me race this year," said Monster Energy/Pro Circuit/Kawasaki's Christophe Pourcel, the French rider who won the 2006 World Championship before moving onto the AMA Circuit. "I am racing in America because it gives me a chance to race against the best riders in the world. With Motors TV showing our races back in France, my family and all of my fans in Europe can see how I am doing."

Greenlight TV, with its Motorsports Mundial, Planet Speed, and Max Power programming, reaches over 400 million homes throughout the European Union, Russia and the Orient. The network will feature highlights of each round of the 2009 championship. The remaining networks will provide each broadcast in its entirety with Motors TV, FOX Australia, and ESPN Brazil combining to reach over 21 million homes. In total, the series will reach over 430 million homes throughout the globe, which is a new benchmark for global viewership for the historical series.

The 2009 Lucas Oil AMA Pro Motocross Championship begins on Saturday, May 23 at Glen Helen Raceway in San Bernardino, Calif. The series will complete 12 rounds of action throughout the summer featuring the 450 Class, 250 Class, and the newly introduced Women's Class. The three-month championship concludes with the Second Annual American Motocross Festival at Steel City Raceway in Delmont, Pa. on Saturday, September 5.

For more information, please contact Lucas Oil AMA Pro Motocross Championship media coordinator Brandon Short via email at [email protected] or by telephone at (949) 365-5752.

About MX Sports

MX Sports, LLC, owns, manages and produces the two most prestigious and world-leading motocross championships - the Lucas Oil AMA Pro Motocross Championship and the Air Nautiques AMA Amateur National Motocross Championship.‚  MX Sports is a second generation family owned business that has been in operation for well over 26 years and is an industry leader in the segment of off road/action sports race promotion in the United States.‚  Through its various racing properties, partnerships and affiliates, MX Sports fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. For more information on MX Sports, please visit www.mxsports.com.

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand.‚  The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at www.allisports.com.