FOR IMMEDIATE RELEASE
Media Contact:
Brandon Short
[email protected]
(949) 365-5750

MX Sports and the AMA Motocross Championship Establish Partnership with Alli, the Alliance of Action Sports

MORGANTOWN, W.Va. (December 3, 2008) - MX Sports has announced a promotional partnership with Alli, the Alliance of Action Sports, to help produce the AMA Toyota Motocross Championship Presented by FMF, beginning with the 2009 season.

Alli, which is owned and operated by NBC and MTV networks, is a global business that joins the former Action Sports Tour properties (AST) with Maloof Money Cup, the King of Wake series, and now the AMA Toyota Motocross Championship Presented by FMF, which was founded in 1972.

Alli will partner with MX Sports in growing the series on a mainstream, worldwide level through unique opportunities in television programming, global media content distribution, online coverage, sponsorship sales, marketing and promotion. The companies will work in unison to develop a strong connection with the youth demographic by increasing the exposure of motocross worldwide, while maintaining the sport's tradition and heritage.

"The key to this partnership is the ability to grow our sport significantly," explained MX Sports Vice President Davey Coombs. "Together, MX Sports and Alli can transform what's already a prestigious championship series and expand the sport of motocross for everyone - the athletes, the race teams, the motorcycle industry, and of course our loyal fans.

"MX Sports has the unique opportunity to make the necessary changes motocross needs to grow as an action sport, while also protecting its rich heritage," added Coombs. "This newfound relationship with Alli is a significant step forward for motocross."

MX Sports and Alli will team up to thrust the AMA Toyota Motocross Championship into the mainstream unlike never before. A revamped 12-race schedule, featuring single-day races on Saturday and live television, headlines the 2009 season and serves as the template for the partnership.

The 2009 AMA Toyota Motocross Championship Presented by FMF kicks off on Memorial Day weekend, May 23, from Glen Helen Raceway in San Bernardino, Calif.

For more information, please contact AMA Toyota Motocross Championship media coordinator Brandon Short via email at [email protected] or by telephone at (949) 365-5752.

About MX Sports

MX Sports, LLC, owns, manages and produces the two most prestigious and world leading Motocross championships - the AMA Toyota Motocross Championship and the Air Nautiques AMA Amateur National Motocross Championship.

MX Sports is a second generation family owned business that has been in operation for well over 26 years and is an industry leader in the segment of off road/action sports race promotion in the United States.

Through its various racing properties, partnerships and affiliates, MX Sports fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. ‚ ‚ ‚ For more information on MX Sports, please visit www.mxsports.com.