FOR IMMEDIATE RELEASE

Media Contact:
Brandon Short
[email protected]
(949) 365-5752

Ricky Carmichael Hard-Charger Award Returns for the
2009 Lucas Oil AMA Pro Motocross Championship

MORGANTOWN, W.V. (May 7, 2009) - While the greatest motocross racer of all time continues to transition to his four-wheel racing career, MX Sports is pleased to announce the return of his namesake award for the 2009 Lucas Oils AMA Pro Motocross series.

The Ricky Carmichael Hard Charger award epitomizes the grit and determination that Carmichael consistently exhibited during his racing career and that made him a 10-time AMA Motocross Champion. The Hard Charger award is given weekly to the one athlete that passes the most competitors in a single moto and is given out at each of the 12 national championship races.

"It feels great knowing that the Hard Charger Award is coming back for 2009," said Carmichael, who races for Kevin Harvick Inc. "It was an honor to have such an incredible award created in my name last season and I truly enjoyed keeping track of which riders overcame adversity to bring home the best finish possible. It takes a true competitor to battle his way to the front during a 35-minute moto, and I look forward to seeing them add another 12 names to the list this season."

"While Ricky is venturing into his new career in stock cars, we are going to continue to build on the legacy he left in motocross," said MX Sports Vice President Davey Coombs. "Ricky was the quintessential motocross competitor with a never-give-up attitude and bulldog-like tenacity. Motocross fans were honored to be graced with such a champion and we created this award in an effort to always remember what made Ricky so great."

Carmichael is the winningest rider in the history of the sport and the most successful AMA Motocross Champion ever. Aptly named the Greatest of All Time (GOAT), he retired from the sport after winning a record setting 10 national championships. He is currently pursuing a career in four-wheel racing and is in the midst of his rookie season in the NASCAR Camping World Truck Series.

Carmichael's career numbers are astonishing in relation to intensity and high demand of motocross, including 102 career AMA Motocross race wins and 150 total victories including AMA Supercross. It is unlikely that any rider will ever match those statistics.

For more information, please contact Lucas Oil AMA Pro Motocross Championship media coordinator Brandon Short via email at [email protected] or by telephone at (949) 365-5752.

For fan information and everything racing regarding the 2009 Lucas Oil AMA Pro Motocross Championship, log onto www.allisports.com.

About MX Sports Pro Racing
MX Sports Pro Racing, Inc., manages and produces the world's most prestigious motocross series - the Lucas Oil AMA Pro Motocross Championship. For over 26 years MX Sports has been an industry leader in off road powersport promotions and marketing. Through its various racing properties, partnerships and affiliates, MX Sports fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. For more information, please visit www.mxsportsproracing.com.

Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli TV Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at www.allisports.com.

Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, greases, and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, greases, and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry.

Forrest Lucas and his wife, Charlotte, founded Lucas Oil Products in 1989 after he spent 20 years as a truck driver and owner of a nationwide long-haul trucking fleet. They experienced firsthand the need for better lubricants and fuel treatments to maintain their equipment.

Lucas Oil is involved in an array of motorsports sponsorships, including the "Official Motor Oil of the AMA Pro Motocross Championship." For more information on Lucas Oil, please visit www.LucasOil.com.