Giving 100% effort in any sport takes a tremendous amount of strength, determination, and focus.   Nothing exemplifies this more than racing in the premier class at the Outdoor Nationals.  100% is excited to strengthen our roots in motocross even deeper as the official eyewear of the series.

Look for 100% in the pits at every round of the Lucas Oil Pro Motocross Championship starting with the season opener at Hangtown this weekend.

Check out the new TV spot HERE.

View the complete 2017 collection now at www.ride100percent.com

Follow us: @ride100percent 

About 100%:

The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross.

Today, as the brand's awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line, "How much effort do you give?"

Based in San Diego, California, 100% produces a collection of premium goggles, eyewear, helmets, gloves, and sportswear that is designed specifically for today's demanding racer.

100%. The Spirit Of Racing.

For more info, contact [email protected]

www.ride100percent.com
Follow us @ride100percent